Snacking for Impact with Richard Curtis

For years, content creators, marketers and nonprofits have chased precision: the perfect target, the perfect message, the perfect moment. But there’s a downside to precision. Too narrow means…too narrow!

+Media looked at how empowered discovery does the opposite: it widens the viewer path. When people can follow their curiosity, connect across topics, and self-qualify their needs, engagement deepens. Trust grows. Intent expands.

The real question now is: How do we make that kind of discovery part of everyday life?

The Answer: Snackable Moments

Snackable moments meet people where they are. At the exact moment they are inspired and curious, not during infinite social scrolls. Instead, snacking slots into the space where habits form.

Snackable means actionable:

• Seamless entry points. No sign in or download to find tips, a quick prompt, a tiny tool that someone can use now.
• Personalization with room to roam. Start with a nutrition tip, then sleep, then movement. One breadcrumb leads to the next action.
• Momentum by design. Repetition builds rhythm. Rhythm builds habit. Habit builds trust.
  
  

Snackable moments don't replace deeper learning or dialogue, it connects them. It’s the bridge.

Why Marketers Should Care

Brands typically show up in two moments: when people search and when people scroll.

+Media  introduces a third moment—arguably the most powerful one—when people are making their daily choices.

• Drive recall. Easy, relevant micro-touchpoints keep brands in the mental mix.
  
  
• Relevance in context. Content shows up when decisions are actually happening.
  
  
• Borrowed trust. When snackable content comes from credible sources, brands inherit credibility.
  
  

+Media’s micro content isn’t a trend. It’s a new layer in the engagement stack.

Entertainment Is Saying the Same Thing

Even Hollywood is catching up. In a recent speech, filmmaker Richard Curtis joked that the biggest measurable impact of his movies so far has been “making Hugh Grant more rich and miserable.” But then he made a serious point: film and TV are missing a massive opportunity to turn inspiration into action.

Curtis called for every major production to address the need for creating partnerships, education, and real-world outcomes.

His argument mirrors the micro-content movement: Don’t wait for audiences to act. Give them the micro-moment that makes action easy.

Not years after a film premieres. Not months after a health article goes live. Now. In the moment of emotional resonance, curiosity, or intent.

A tiny budget line, Curtis said, can generate a massive ripple effect for health, climate action, civic engagement—where behavior change matters.

The Future is in Small Bites

Deep dives matter. Long-form storytelling matters. But the immediate space of interest, motivation and curiosity is where change actually sticks.

Snackable content goes beyond informing people to build their habits and expand their intent.

It gives them an easy on-ramp to move from inspiration  to exploration and finally, measurable action.

+Media’s micro moment is the new macro lever.