The air buzzed with anticipation as I entered Cannes Lions 2024, surrounded by the titans of advertising. Having been warned to wear comfortable shoes (thank you, Stephanie), but with little other guidance, I found myself in a deep moshpit of repetition, celebration and rose.
Imagine if your favorite game could help save the planet.
Moving towards a more sustainable world requires significant strategic shifts and big projects. But it also requires changing the behavior of all of us — as consumers. Businesses will evolve faster if we make better (i.e., more sustainable) purchase choices.
May is a time of graduations and new beginnings, symbolizing a fresh start and renewed commitment to our future. As we celebrate these milestones, we're reminded of our responsibility to take care of Mother Earth. At +Media Solutions, we empower brands to leave a lasting legacy by helping consumers make sustainable choices and measure the impact of their efforts.
As Earth Day approaches, it underscores the urgent need for impactful environmental action. Our commitment at +Media is to accelerate progress towards the United Nations Sustainable Development Goals, including SDG 13 (Climate Action) and SDG 15 (Life on Land).
In current dynamic media landscape, the quest for meaningful engagement is paramount for both content creators and brands. Leading the charge in this realm is +Media Solutions, under the guidance of its visionary Founder, Julie Davitz.
In the realm of storytelling, social impact films stand as powerful catalysts for change, illuminating pressing issues and inspiring audiences worldwide. However, the journey from inspiration to action is not automatic.
In today's competitive marketplace, success goes beyond profit margins. Consumers, employees, and investors increasingly seek brands that not only deliver quality products and services but also actively contribute to a better world. This shift towards civic responsibility, embracing a positive impact on society, isn't just an ethical imperative; it's a strategic win for businesses of all sizes.
In the ever-evolving landscape of marketing, purpose has emerged as the latest revolution, reshaping how brands connect with consumers. This shift towards purpose, encompassing sustainability and impact, signifies a departure from previous economic paradigms. As we navigate this Purpose Revolution, it is essential for businesses to understand the challenges unique to purpose-driven marketing.
As the discussions at this month’s COP28 gathering in Dubai have highlighted, we are at a defining moment for safeguarding the future of our planet against the most extreme effects of climate change. If you are like me, hearing the dire state of our planet makes me anxious, frustrated, and frankly, infuriated. Now is the time for all of us who care about the future of Planet Earth to take action.