+Impact Insights

Communicating impact is hard. It’s a complex effort that, more often than not, takes a lot of work to get right. Your company’s impact-based decisions happen everywhere: how you compensate employees, who is in your supply chain, the ingredients you use, how you package products, your on-site energy use and waste management, where you donate money or give back to your community, and more. That’s a lot to consider — and a lot to try to communicate to consumers.

As summer fades into fall, the new season brings a flurry of business events and an upsurge in marketing opportunities for many brands. This is a critical time of year to tell your story and find your audience using purpose-driven marketing. 

When you position your brand with a cause or mission that resonates with your audience, you can build deeper connections and foster loyalty, all while improving your engagement. Purpose-driven marketing can help you stand out from the competition, connect with your audience on a more personal level, and allow you to make a bigger impact on the world as a whole.  

Summary:

• Purpose-driven marketing is a powerful approach that emphasizes aligning a company's values, mission, and actions with the needs and values of its target audience.
• Purpose-driven marketing aims to develop an even deeper affinity with consumers and set yourself apart from your competitors.
• Learn how to successfully implement purpose-driven marketing campaigns using authenticity, storytelling, engagement and measurement.

While summer is busy for many event professionals, some are off having fun or on vacation. However, event planning season will be back in full force before we know it! Even if you're one of the lucky ones sitting at the beach or pool, now is a good time to think about your event goals and how you will achieve them.

A growing share of American homebuyers and renters have seen prices surge and supply plummet since the start of the coronavirus pandemic.

Every year in May is an opportunity to raise awareness about mental health. People from various backgrounds come together to educate the public and advocate for policies supporting millions of people in the U.S. affected by mental illness.

But did you know there is a connection between mental health and climate change?