COP30 Had the Spotlight, But Forgot the Call to Action
Julie DavitzIf COP30 were a brand campaign, it would have all the makings of a blockbuster launch: global visibility, massive anticipation, the world’s most influential stakeholders, and a unifying narrative about an issue that affects every human being. Billions of people tuned in. Headlines were written. Leaders stood at podiums delivering lines that sounded strong and urgent.
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