In today's competitive marketplace, success goes beyond profit margins. Consumers, employees, and investors increasingly seek brands that not only deliver quality products and services but also actively contribute to a better world. This shift towards civic responsibility, embracing a positive impact on society, isn't just an ethical imperative; it's a strategic win for businesses of all sizes.
In the ever-evolving landscape of marketing, purpose has emerged as the latest revolution, reshaping how brands connect with consumers. This shift towards purpose, encompassing sustainability and impact, signifies a departure from previous economic paradigms. As we navigate this Purpose Revolution, it is essential for businesses to understand the challenges unique to purpose-driven marketing.
As the discussions at this month’s COP28 gathering in Dubai have highlighted, we are at a defining moment for safeguarding the future of our planet against the most extreme effects of climate change. If you are like me, hearing the dire state of our planet makes me anxious, frustrated, and frankly, infuriated. Now is the time for all of us who care about the future of Planet Earth to take action.
As we wind down 2023, we are grateful for and proud of the accomplishments of our small but mighty startup. This was a tricky year for those of us in the impact world, as the complexities of a polarized political environment caused backlash against everything from ESG investing to “woke culture.” Yet, as we are discovering and discussing amid this year’s COP28 in Dubai, our world is on the brink of climate catastrophe. Supporting not just good intentions but real action and data around climate and the UN SDGs is more important today than ever.
For marketers of purpose-driven products, brands, events and films, telling nuanced impact stories and measuring concrete outcomes — beyond likes and shares — can be a challenge. In this article, +Media CEO Julie Davitz shares why developing an impact strategy is so critical for those hoping to better our world — and how Plus Media Solutions is designed to help.
Communicating impact is hard. It’s a complex effort that, more often than not, takes a lot of work to get right. Your company’s impact-based decisions happen everywhere: how you compensate employees, who is in your supply chain, the ingredients you use, how you package products, your on-site energy use and waste management, where you donate money or give back to your community, and more. That’s a lot to consider — and a lot to try to communicate to consumers.
Did you know that purpose-driven consumers are the No. 1 consumer segment in the United States? Did you also know that, according to Nielsen research, companies have less than 10 seconds to catch a consumer’s attention with a marketing message?
Fall is upon us,
Why do we exist? To drive and measure impact
Resilience — a prime topic of conversation for +Media Founder and CEO Julie Davitz and Canvas Rebel. They recently sat down to chat about her inspiration for +Media and why impact measurement is so important.