How to Measure What Matters: Focusing on impact in a time of nonstop distractions
Plus Media SolutionsFor marketers of purpose-driven products, brands, events and films, telling nuanced impact stories and measuring concrete outcomes — beyond likes and shares — can be a challenge. In this article, +Media CEO Julie Davitz shares why developing an impact strategy is so critical for those hoping to better our world — and how Plus Media Solutions is designed to help.