For marketers of purpose-driven products, brands, events and films, telling nuanced impact stories and measuring concrete outcomes — beyond likes and shares — can be a challenge. In this article, +Media CEO Julie Davitz shares why developing an impact strategy is so critical for those hoping to better our world — and how Plus Media Solutions is designed to help.
Communicating impact is hard. It’s a complex effort that, more often than not, takes a lot of work to get right. Your company’s impact-based decisions happen everywhere: how you compensate employees, who is in your supply chain, the ingredients you use, how you package products, your on-site energy use and waste management, where you donate money or give back to your community, and more. That’s a lot to consider — and a lot to try to communicate to consumers.
Did you know that purpose-driven consumers are the No. 1 consumer segment in the United States? Did you also know that, according to Nielsen research, companies have less than 10 seconds to catch a consumer’s attention with a marketing message?
Fall is upon us,