In the world of philanthropy, the impact of your investments matters. When it comes to funding social impact films, the challenge lies not only in creating compelling narratives but also in demonstrating tangible outcomes and proving return on investment (ROI) to stakeholders. The landscape of social impact filmmaking is evolving, demanding data-driven strategies and measurable results. How can you ensure that your films are not just seen, but also spark real change?

The recent BrandStorytelling gathering was yet another inspiring showcase of creativity, innovation, and purpose. As we reflect on the event, several key themes emerge that are reshaping the landscape of brand storytelling.

Consumers are tired of sustainability initiatives that feel like empty gestures. In today's world, stakeholders demand more than just words – they want to see real action and measurable results.

The air buzzed with anticipation as I entered Cannes Lions 2024, surrounded by the titans of advertising. Having been warned to wear comfortable shoes (thank you, Stephanie), but with little other guidance, I found myself in a deep moshpit of repetition, celebration and rose. 

Imagine if your favorite game could help save the planet.

May is a time of graduations and new beginnings, symbolizing a fresh start and renewed commitment to our future. As we celebrate these milestones, we're reminded of our responsibility to take care of Mother Earth. At +Media Solutions, we empower brands to leave a lasting legacy by helping consumers make sustainable choices and measure the impact of their efforts.

As Earth Day approaches, it underscores the urgent need for impactful environmental action. Our commitment at +Media is to accelerate progress towards the United Nations Sustainable Development Goals, including SDG 13 (Climate Action) and SDG 15 (Life on Land).

In the realm of storytelling, social impact films stand as powerful catalysts for change, illuminating pressing issues and inspiring audiences worldwide. However, the journey from inspiration to action is not automatic.

In the ever-evolving landscape of marketing, purpose has emerged as the latest revolution, reshaping how brands connect with consumers. This shift towards purpose, encompassing sustainability and impact, signifies a departure from previous economic paradigms. As we navigate this Purpose Revolution, it is essential for businesses to understand the challenges unique to purpose-driven marketing.