When the NFL tapped Bad Bunny to front its Super Bowl campaign, it wasn’t chasing “wokeness” or Gen Z validation. It was making a smart, data-driven business move.

The Puerto Rican megastar commands one of the most loyal and globally engaged fanbases on the planet. For the NFL, that translated into something every executive understands: new audiences, new sponsors, and new revenue streams. It wasn’t a political statement; it was a market expansion strategy.

In today's overloaded content space, moving audiences to action is critical. Most inspirational content neglect the crucial moment — when their audience is engaged and ready to act. 

In uncertain political times, it's easy to feel overwhelmed or powerless. But there are concrete actions we can all take to protect democracy, promote justice, and support the values we believe in.

As 2024 comes to a close, we reflect on a year filled with challenges and triumphs. At +Media, we’ve been privileged to collaborate with remarkable organizations likeGreen Bronx MachineandThe Castle, harnessing the power of storytelling and action to create meaningful change.

As we approach Thanksgiving, a time for gratitude and reflection, we are reminded of the incredible power of partnerships. Collaboration lies at the heart of everything we do at +Media Solutions, enabling us to drive meaningful action and measurable change.

In the world of philanthropy, the impact of your investments matters. When it comes to funding social impact films, the challenge lies not only in creating compelling narratives but also in demonstrating tangible outcomes and proving return on investment (ROI) to stakeholders. The landscape of social impact filmmaking is evolving, demanding data-driven strategies and measurable results. How can you ensure that your films are not just seen, but also spark real change?

Imagine if your favorite game could help save the planet.

Moving towards a more sustainable world requires significant strategic shifts and big projects. But it also requires changing the behavior of all of us — as consumers. Businesses will evolve faster if we make better (i.e., more sustainable) purchase choices. 

In the realm of storytelling, social impact films stand as powerful catalysts for change, illuminating pressing issues and inspiring audiences worldwide. However, the journey from inspiration to action is not automatic.