+Impact Insights

Summary:

• Purpose-driven marketing is a powerful approach that emphasizes aligning a company's values, mission, and actions with the needs and values of its target audience.
• Purpose-driven marketing aims to develop an even deeper affinity with consumers and set yourself apart from your competitors.
• Learn how to successfully implement purpose-driven marketing campaigns using authenticity, storytelling, engagement and measurement.

While summer is busy for many event professionals, some are off having fun or on vacation. However, event planning season will be back in full force before we know it! Even if you're one of the lucky ones sitting at the beach or pool, now is a good time to think about your event goals and how you will achieve them.

A growing share of American homebuyers and renters have seen prices surge and supply plummet since the start of the coronavirus pandemic.

 +Media captures viewers at the moment of interest and seamlessly guides them to a memorable and measurable experience through curated engagement.

Summary:

• FINTECH.TV wanted to provide viewers with relevant actions around impact investing and sustainable finance while encouraging their audience to view additional FINTECH.TV content. 
• +Media utilized purpose-driven marketing tools for FINTECH.TV to engage viewers with aligned impact-investing content and solutions.
• Since the +Impact Hub launched in June 2022, over 1,300 TheIMAPCT viewers have collectively taken 656 actions related to sustainable finance with an outstanding average engagement rate of 55.8%. 

Last summer, +Media was proud to collaborate with FINTECH.TV and their streaming series, TheIMPACT, and The Great Repricing.