From Inspiration to Impact, Plus Media Solutions turns awareness into measurable action.
Our mission is to ensure all stakeholders can take genuine action on social and environmental issues. With this in mind, +Media’s unique service offerings provide support that focuses, strengthens, and quantifies your impact.
Whether you choose +Media for your entire impact campaign or add our engagement and measurement to your existing impact strategy, there’s an +Offering pathway for you. Explore our categories below to learn more.
Our advisory consultations help you identify an effective, measurable impact strategy that aligns with your campaign, organizational goals and key performance indicators (KPIs). Our objective is to ensure the success of your brand, event, or content’s impact campaign.
Some highlights of these advisory services include:
- Impact goals, KPIs, and targets determination
- Campaign messaging evaluation
- Specific, contextual solution curation
- Sustainable Development Goals (SDGs) alignment
- Specific, contextual highlights for brand product/service target demographics
Data Measurement & Evaluation Strategy
- Activation tool selection and deployment strategy
- Data collection methodology to capture relevant metrics identified in the impact audit
- Data-driven campaign review & recommendations
- Additional data analysis services available
After the audit is complete, we’ll design and implement custom +Impact Hub(s)™ and/or +Bot(s)™ to engage your stakeholders and measure your impact.
The +Impact Hub™ is a SaaS platform that incorporates all of your campaign branding, solutions and messaging into one streamlined, action-oriented place. +Hubs™ are an ideal solution for purpose-driven brands, content, and events who want to provide their customers or audiences with clear, measurable calls to action. +Hubs™ are also optimal for sustainability storytelling and engaging consumers around that story.
The +Bot™ takes direct customer and audience engagement one step further, allowing users to dive deeper into your purpose story and resources. If you opt for the +Bot™, our team develops a customized chatbot that helps you further engage with customers, such as distilling your impact report and sharing relevant sustainability resources.
Learn how we bring your actions to life:
We’ll select the contextualized solutions and messaging to enhance audience engagement with your +Impact Hub™/+Bot™. Solutions are framed according to the United Nations Sustainable Development Goals (UN SDGs), your social/environmental topics, and your campaign goals.
We’ll create a tailored +Impact Hub™ and/or +Bot™ that aligns your branding and campaign messaging with the curated and vetted solutions.
We execute on your deployment strategy to optimize your campaign’s effectiveness, ranging from utilizing our distribution partners to embedding the +Hub™/+Bot™ into your event, content, collateral materials & packaging, social channels and more.
In addition to our standard solution curation, we offer third-party add-ons to further drive user engagement with the +Impact Hub™ and Bot™.
+Impact Hub™ Supplemental Features:
Choose the domain of your +Impact Hub™ to further align the +Hub™ with your brand.
Give your customers or attendees an opportunity to write or record (audio or audio/visual) their response to a prompt and view others’ submissions. We aggregate these personal stories for you to use in future campaigns, with donors/investors and on social media.
Resource Finder Tool
Looking to share geographically relevant resources? We offer a customizable widget that allows users to enter their location and see resources available in their community. Connect the widget to an existing dataset or let us create one for you.
Real-Time Audience Q&A
Let your attendees ask presenters questions from their seat in real time.
Are you looking for specific information from your customers or attendees? Not all surveys are created equal. We embed a stakeholder survey that is aligned with your needs and collect data you can use.
SMS Marketing Tool
Allow customers or viewers to opt-in to text message updates from your organization for long-term user retention and engagement with your campaign.
+Hub™/+Bot™ Supplemental Distribution Options:
Digital Ad Campaigns
Amplify your messaging and reach a wider audience with targeted online ads. Your +Impact Hub™ is easily accessed via your promoted social media or display ad.
Create a buzz around your new film, event, or product with +Media’s global digital channel distribution. We place your +Impact Hub™ into premier online news channels using contextual algorithm-based purpose targeting.
+Media provides comprehensive reporting in alignment with your impact measurement & evaluation strategy. We summarize the data on customer/audience actions for each solution as well as other key data points in our +Impact Data Dashboard, providing you with real-time insights into your campaign’s impact and effectiveness.
Avoid the complex web of reporting across multiple campaign channels, and instead connect every CTA into one comprehensive report. Our easy to understand, shareable analytics dashboard enables you to share campaign impact with stakeholders such as clients, funders and sponsors.
In addition to several standard and custom metrics, we track the engagement rate for each action on your +Impact Hub so you can understand and adapt to what resonates with target audiences most.