Plus Media Solutions for Content Producers
Empowering Content With a Purpose: Transform Your Audience Into Activists
The Challenges of Purpose-Driven Content
Until now, there has been no easy way for inspired viewers to take action once a film ends.
Your organization has put effort and resources into creating content that matters. Do you know what your project motivated the audience to do? Or what truly resonated with them? Without clear, contextual, and relevant calls to action, your viewers are left inspired but unsure what to do next.
Awareness is crucial, but it's merely the starting point. Purposeful content needs to pave the path towards concrete action to realize your impact goals and spur meaningful change.
+Media bridges this gap, presenting audiences everywhere with an accessible, intuitive platform that ties inspiration to action. And we back this impact with substantial data that goes beyond simple likes and shares.
Uplifting Content that Echoes Beyond the Screen
Our +Impact Hub™ serves as a nexus of actionable solutions and resources, tailor-made for content creators. It transcends traditional campaigns, offering tangible impact measurement. Understand precisely what your +Hub™ users do post-inspiration with +Media's innovative behavioral analytics.
+Media’s integrated offering combines subject matter expertise, technology, and data capture (advisory, activation, and analytics), providing a comprehensive toolkit for impact campaign activation and measurement.
With over 50 years of experience in ESG, sustainability, impact, and philanthropy, +Media offers the following:
Advisory by +Media
- Impact goals, KPIs, and targets determination
- Campaign messaging evaluation
- Specific, contextual solution curation
- Sustainable Development Goals (SDGs) alignment
- Specific, contextual highlights for brand product/service target demographics
Data Measurement & Evaluation Strategy
- Activation tool selection and deployment strategy
- Data collection methodology to capture relevant metrics identified in the impact audit
- Data-driven campaign review & recommendations
- Additional data analysis services available
Activation by +Media
We’ll select the contextualized solutions and messaging to enhance audience engagement with your +Impact Hub™/+Bot™. Solutions are framed according to the United Nations Sustainable Development Goals (UN SDGs), your social/environmental topics, and your campaign goals.
We’ll create a tailored +Impact Hub™ and/or +Bot™ that aligns your branding and campaign messaging with the curated and vetted solutions.
We execute on your deployment strategy to optimize your campaign’s effectiveness, ranging from utilizing our distribution partners to embedding the +Hub™/+Bot™ into your event, content, collateral materials & packaging, social channels and more.
Customization by +Media
+Impact Hub™ Supplemental Features:
- Custom Domains: Choose the domain of your +Impact Hub™ to further align the +Hub™ with your brand.
- Express Yourself: Give your customers or attendees an opportunity to write or record (audio or audio/visual) their response to a prompt and view others’ submissions. We aggregate these personal stories for you to use in future campaigns, with donors/investors and on social media.
- Resource Finder Tool: Looking to share geographically relevant resources? We offer a customizable widget that allows users to enter their location and see resources available in their community. Connect the widget to an existing dataset or let us create one for you.
- Real-Time Audience Q&A: Let your attendees ask presenters questions from their seat in real time.
- Stakeholder Survey: Are you looking for specific information from your customers or attendees? Not all surveys are created equal. We embed a stakeholder survey that is aligned with your needs and collect data you can use.
- SMS Marketing Tool: Allow customers or viewers to opt-in to text message updates from your organization for long-term user retention and engagement with your campaign.
+Hub™/+Bot™ Supplemental Distribution Options:
- Digital Ad Campaigns: Amplify your messaging and reach a wider audience with targeted online ads. Your +Impact Hub™ is easily accessed via your promoted social media or display ad.
- AI-Targeted Distribution: Create a buzz around your new film, event, or product with +Media’s global digital channel distribution. We place your +Impact Hub™ into premier online news channels using contextual algorithm-based purpose targeting.
Analytics by +Media
- We collect anonymous behavioral data from your +Impact Hub™ and +Bot™ users.
- We summarize and visualize your analytics in our +Impact Data Dashboard.
- We help you leverage your impact data as a value-add for investors, sponsors, and other stakeholders, as well as to inform your future marketing strategy and bolster ESG reporting.