2022 +Impact Wrap-up

Picture of Julie Davitz
Julie Davitz
social impact, impact
December 15, 2022 11:51:00 AM EST
I would like to personally thank you for embarking on the path to greater impact with +Media. We've been on a remarkable journey this year. +Media has amplified the impact of media, events, and brands beyond expectations — from facilitating female empowerment through financial literacy to connecting viewers with renewable energy solutions and encouraging better impact investing and sustainable development practices.

Photo credit: David Selbert

Of course, this year has also seen challenges for impact agencies across the globe. The large amount of misinformation in circulation and the subsequent breakdown of the public’s trust in media and governmental institutions make it more difficult for social impact organizations to be heard above the noise. Not to mention the greenwashing scandals of prominent brands and financial institutions.

Fortunately, there is enormous potential for creating positive social and environmental change through business. According to the 2022 Edelman Trust Barometer, business still ranks as the most highly trusted institution. Consumers are right to demand that businesses do more and take the lead in solving issues like climate change, and economic inequality and providing trustworthy information.  

We believe it is the role — and responsibility — of +Media to bridge these divides and connect interested audiences and consumers with trustworthy information, solutions, and experiences. +Media builds and revives trust in brand and content initiatives by providing genuine engagement with solutions that drive positive impact across sectors. 

With our planet and society on the line, public trust is more important than ever. We believe that multi-stakeholder partnerships that bring together validated and proven initiatives from all sectors are the future of impact.

Thank you for being part of this impact journey. 

Happy Holidays!