Of course, this year has also seen challenges for impact agencies across the globe. The large amount of misinformation in circulation and the subsequent breakdown of the public’s trust in media and governmental institutions make it more difficult for social impact organizations to be heard above the noise. Not to mention the greenwashing scandals of prominent brands and financial institutions.
Fortunately, there is enormous potential for creating positive social and environmental change through business. According to the 2022 Edelman Trust Barometer, business still ranks as the most highly trusted institution. Consumers are right to demand that businesses do more and take the lead in solving issues like climate change, and economic inequality and providing trustworthy information.
We believe it is the role — and responsibility — of +Media to bridge these divides and connect interested audiences and consumers with trustworthy information, solutions, and experiences. +Media builds and revives trust in brand and content initiatives by providing genuine engagement with solutions that drive positive impact across sectors.
With our planet and society on the line, public trust is more important than ever. We believe that multi-stakeholder partnerships that bring together validated and proven initiatives from all sectors are the future of impact.
Thank you for being part of this impact journey.