Did you know that purpose-driven consumers are the No. 1 consumer segment in the United States? Did you also know that, according to Nielsen research, companies have less than 10 seconds to catch a consumer’s attention with a marketing message?
These numbers highlight a critical challenge for purpose-driven businesses: While telling your impact story well is critical, those stories are often complex — and we have an extremely limited amount of time to earn consumers’ interest.
This challenge is exactly why we launched +Media. Within that narrow window when a consumer is reading a product label, clicking on a social media post, or watching a video or film, we have a sliver of opportunity to not only engage with them but to drive them to take action. But that’s only if we’ve done the work to present a clear, compelling impact story that is inherently tied to meaningful outcomes.
Throughout this November newsletter, you'll find solutions around communicating your brand's impact messaging.
- Our new Brand +Impact Checklist that delivers 15 actionable steps toward designing an effective purpose-driven marketing strategy
- A featured article from Impact Entrepreneur that provides a guide to implementing impact communication
- An upcoming collaborative session with reGEN media on the power of impact marketing
There are plenty of opportunities to explore impact communication and the power of purpose-driven marketing this holiday season!